The sector is poised to grow at a healthy pace. As per a recent Nasscom report, the animation industry in India was around US$460 million in 2008 and is set to grow at a compound annual growth rate of 27 percent to reach US$1.16 billion by 2012. The market has been defined as animation entertainment (US$120 million in 2008), animation education (US$53 million) and custom content development (US$187 million) and multimedia/Web design (US$100million).
The quality of Indian original content is far below international standard but on the other hand India still remains a popular destination for outsourced in animation.
Copying Hollywood films and international advt.s has been the main stay of Indian Film & Advt. Industry but this formula does not seem to work for animation, as audiences instantly reject such copies.
What is happening today is many youngster who have paid huge amounts of money to educational establishments are creating their own content but lack in power of story telling.
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